HootSuite Happy Owls Crisis Communications – What if it Were Real?

HootSuite CEO pulled an April Fools prank by sending what was supposed to be an inadvertant email announcing the launch of a new game, Happy Owls, that would represent a move into gaming. The email purported to be directed to investors, the board, and advisors. A follow up email was sent 16 minutes later asking recipients to delete and ignore the email – a move calculated to get everyone to take the first message seriously and fall for the prank. Right.

My first thought, upon reading the messages, was more along the lines of “what a stupid move by HootSuite.” My second thought was to be thankful that although I’d set up a HootSuite account, I pretty much ignore it in favor of TweetDeck. The last thing I want to deal with is a service provider insisting I need some game.

But a couple of days later, I have to wonder “What if?”

What if a real company had really sent something confidential out? How would a crisis like that be handled? What would I do?

Now I’m curious – I want to know: What would you do?



    • Michael on December 1, 2013 at 9:34 am
    • Reply

    I ignore these stupid fools tryin to prank everyone. But I wanna Deck them.

    1. It depends on the prank.

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