Yesterday, I visited Staples.com to check the price of an item before heading over to my local store. Today, I received this in my email:
I understand the need for cookies to allow pages to load faster – I get it, I truly do. But I was on a brand new computer that I’d never used to go to Staples.com. I didn’t sign in, I didn’t place anything in a shopping cart, nothing. PLUS, I use a completely different email address for rewards programs, to keep ads and promo emails under control. Yet Staples tracked me back to my email, I assume through my IP address.
Staples is obviously aware that this is a potential issue. When I unsubscribed from receiving emails from them, I was presented with a screen asking my why I was unsubscribing. Take a look at choice #6: “Staples emails are too relevant (feel watched).
Is this stepping over the privacy line to the point of irritating customers? Does it make you “feel watched?” I know it did me.