Apr 15
A question for you: Have you sent your customers a letter explaining what measures you are taking to support them during this coronavirus crisis? Good. Was the information useful? Even better. Have you emailed them more than once? Stop. Unless you have genuinely important information – to them, not to you – sending repeated emails …
Oct 13
Anyone who knows me knows of my dogs. Knows of my obsession with dogs. Our furry family at the start of this year consisted of five furry children: Cheyenne, Lobo, Holly, Sunshine and Bear. I say “started” because we are ending this year with only three: tragically, we lost our two “middle aged” dogs, Bear …
Feb 01
Their, they’re and there. Whom and whose. The Oxford comma. The singular “they” pronoun. To English language purists, them are fightin’ words! The Guardians of Grammar will fight to the death to protect the purity of the English language, and these are the battles at the forefront of the language wars. The singular they has …
Jul 30
Some random thoughts on a Sunday morning: I’m sitting here, wondering how many more steps am I going to have to take to offset the fact that I indulged in a childhood craving for blueberry PopTarts™ this morning, which started me thinking about guilty pleasures – you know, those things we know we shouldn’t do, …
Apr 16
So, buried under all the other drama of The Week That Was came this little PR nugget that largely passed under the collective radar of many of us who don’t feel the need to wallow in the less admirable aspects of human nature: Jeff Varner, a contestant on CBS’ reality competition show “Survivor,” gets fired …
Apr 10
United Airlines, stop. Just stop. You’re only making the indefensible worse. United Airlines once again takes over the headlines as the world’s most hated/least trusted corporation for the second time in a week. And they did that in spectacular fashion straight out of Hollywood, with company goons dragging the bloodied, hapless victim…er, passenger, down the …
Nov 06
Congratulations, we’ve nearly survived the first social media presidential campaign. Only two more days and we can move from the sturm und drang of this campaign to picking up the pieces and returning to normal life – or can we? I’m afraid that the current climate may very well be the new “normal.” We’ve heard …
Oct 25
There’s nothing higher on a PR writing instructor’s “things-I-don’t-want-to-do-on-my-day-off” list than write. But as I was putzing around on Facebook this morning, I ran across a photo of past PRSA chairs as they welcomed the newest former chair, Mark McClellan, APR, into their ranks. All are distinguished professionals, all have sacrificed time, energy, money and …
May 08
Brace yourself: it’s election season, and advertisers are beginning to demonstrate an absolute lack of imagination by trotting out election-themed commercials, led by Burger King and Kentucky Fried Chicken. As if the real politicians aren’t off-putting enough, we’re now forced to endure fake election debates over the merits of food that many of us don’t …
Apr 24
So I’m back. It’s been a while – well over a year – since a new post appeared on this blog. Hell, it’s been almost a year since this blog was even visible. Life – and hackers – happened, and since I’m totally reliant on my husband’s good graces and computer abilities and persistence to …
