Author's posts

Edelman’s Bad Public Relations In Robin Williams Blog Post

We all have one of those family members. You know, the one who has absolutely no social skills? They tell inappropriate stories, butt into the middle of other people’s conversations, or have to always redirect the conversation to themselves? Those people exist in the business world as well, and all too often it’s PR execs …

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Just a Public Relations Move

It happened today. Someone I have known closely over 20 years, and who is VERY familiar with what I do for a living and what public relations is, actually said the evil words: “They just did it as a PR move,” when referring to a cosmetic action made by his employer to avoid making a …

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Putting a Foundation Under a Writing Dream

“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.” ― Henry David Thoreau, Walden Anyone who knows me has heard me vent about the quality of writing in many of the public relations students I teach, and the issues I …

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The Pain of Words: #YesAllWomen and David Ortiz

Sticks and stones may break my bones But words will never hurt me Except when they do. When someone hurls cruel words at another person, the intent of the insult is to hurt, to taunt, to degrade and inflict pain on the targeted person. Take yesterday’s brawl between the Boston Red Sox and the Tampa …

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Don’t Talk Yourself Out of a PR Career

I recently read a blog post from someone I know who’s hunting for a job. It was posted on Facebook and, I’m assuming, other social media sites as well, which is bad, because in it he makes a strong case against ever being hired in the PR profession. I’ve observed this person, and even made …

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Old Dogs Already Know the New Tricks: Ageism in Hiring

“Buy low and sell high.” That’s how you make money. You buy your stocks or your raw materials at one price, then sell the stocks, your services or your finished product at a higher price that pays your expenses and salaries, and leaves a profit left over. It’s simple, right? So why is it that …

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Apologies and Leaders: It’s Simple, Really

Does saying “I’m sorry” help? As with most things in life, the answer is: it depends. For an apology to work, it needs to be real. It needs to be unequivocal and sincere. You can’t tap dance around the issue with phrases so beloved of corporate offenders such as, “I’m sorry if anyone was offended …

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Sunday Coffee Contemplations: Battling the Blog

Why is it so hard to write a blog post? I have my own personal blog (obviously, you’re reading it), plus my company blog, and to top it off, I teach writing to aspiring PR professionals. Should be a breeze, right? Except that it isn’t. Just look at how long it’s been since my last …

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Journalist, Heal Thyself First

Shut up. I don’t want to hear another word or snarky remark from journalists about the supposed ethical shortcomings of PR professionals. Not after former broadcaster Mike Snyder created fake social media accounts to wage a public war with Nasher Sculpture Center over the Museum Tower on behalf of his client, the Dallas Police and …

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PR has a PR Problem…and it’s Journalists, Pt. I

Late last night, as I sat grading final projects from my PR writing students, I had one of the all-news TV stations droning on in the background for the noise to keep me going, I heard it. The “P” word. Actually, he said the “P words – plural. PR Problem. As in, “that company has …

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