Category: Crisis Communication

Apr 16

Jeff Varner’s Employer Votes Itself Off United’s PR Crisis Island

So, buried under all the other drama of The Week That Was came this little PR nugget that largely passed under the collective radar of many of us who don’t feel the need to wallow in the less admirable aspects of human nature: Jeff Varner, a contestant on CBS’ reality competition show “Survivor,” gets fired …

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Apr 10

United, Just Stop

United Airlines, stop. Just stop. You’re only making the indefensible worse. United Airlines once again takes over the headlines as the world’s most hated/least trusted corporation for the second time in a week. And they did that in spectacular fashion straight out of Hollywood, with company goons dragging the bloodied, hapless victim…er, passenger, down the …

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Apr 03

HootSuite Happy Owls Crisis Communications – What if it Were Real?

HootSuite CEO pulled an April Fools prank by sending what was supposed to be an inadvertant email announcing the launch of a new game, Happy Owls, that would represent a move into gaming. The email purported to be directed to investors, the board, and advisors. A follow up email was sent 16 minutes later asking …

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Mar 09

Off With Their Heads! Twitter as a Fireable Offense

By now I’m sure Chrysler’s handling of the f-bomb tweet from their corporate Twitter account is old news. But for those who haven’t heard, their first reaction was violate every rule in the crisis management rulebook. First, they announced that the account had been compromised. (Deny).  Well, except for the annoying little fact that it was indeed …

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