Category: marketing

Successful Marketing in Midst of a Pandemic

A question for you: Have you sent your customers a letter explaining what measures you are taking to support them during this coronavirus crisis? Good. Was the information useful? Even better. Have you emailed them more than once? Stop. Unless you have genuinely important information – to them, not to you – sending repeated emails …

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Why Do Marketers Ruin Everything? Sunday Coffee Contemplations

Why does marketing seem to ruin every new communication tool?┬áPresident Obama is in hot water today with the Twitterverse for sending repeated tweets urging that followers put pressure on their legislators over the budget impasse. Mashable reports his account lost 36,000+ followers. As more and more people flock to Twitter (yes, pun definitely intended) the …

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