Category: Perception

Apr 16

Jeff Varner’s Employer Votes Itself Off United’s PR Crisis Island

So, buried under all the other drama of The Week That Was came this little PR nugget that largely passed under the collective radar of many of us who don’t feel the need to wallow in the less admirable aspects of human nature: Jeff Varner, a contestant on CBS’ reality competition show “Survivor,” gets fired …

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Feb 12

What We Have Here is a Failure to THINK – Susan G. Komen and Sunday Coffee Contemplations

Could the ongoing Komen PR crisis have been avoided? Yes, simply by taking a step back and THINKING before acting. Komen didn’t take the time to THINK the situation through, to examine their actions from beyond the insiders’ perspective, and so they didn’t anticipate the overpowering backlash against their decision that resulted. Instead of remaining …

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