Category: Social Media

Successful Marketing in Midst of a Pandemic

A question for you: Have you sent your customers a letter explaining what measures you are taking to support them during this coronavirus crisis? Good. Was the information useful? Even better. Have you emailed them more than once? Stop. Unless you have genuinely important information – to them, not to you – sending repeated emails …

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Welcome to the First Social Media Campaign

Congratulations, we’ve nearly survived the first social media presidential campaign. Only two more days and we can move from the sturm und drang of this campaign to picking up the pieces and returning to normal life – or can we? I’m afraid that the current climate may very well be the new “normal.” We’ve heard …

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