Tag: credibility

AMEC’s PR Measurement Week in New York a Rare Opportunity

The International Association for Measurement and Evaluation of Communication (AMEC) is joining with PR heavyweights Cision and Vocus to staging Measurement Week in New York September 15th to 19th, with the goal of bridging the gap between understanding the value of PR measurement and actual practice. The event will feature more than 16 speakers who …

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Don’t Talk Yourself Out of a PR Career

I recently read a blog post from someone I know who’s hunting for a job. It was posted on Facebook and, I’m assuming, other social media sites as well, which is bad, because in it he makes a strong case against ever being hired in the PR profession. I’ve observed this person, and even made …

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Journalist, Heal Thyself First

Shut up. I don’t want to hear another word or snarky remark from journalists about the supposed ethical shortcomings of PR professionals. Not after former broadcaster Mike Snyder created fake social media accounts to wage a public war with Nasher Sculpture Center over the Museum Tower on behalf of his client, the Dallas Police and …

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PR has a PR Problem…and it’s Journalists, Pt. I

Late last night, as I sat grading final projects from my PR writing students, I had one of the all-news TV stations droning on in the background for the noise to keep me going, I heard it. The “P” word. Actually, he said the “P words – plural. PR Problem. As in, “that company has …

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PR New Year’s Resolutions – Sunday Coffee Contemplations

Happy New Year! It’s time for the obligatory New Year’s resolutions, which as one cartoon I spotted briefly last night and now can’t find, explained as a set of guidelines for the first week of January. I’m starting 2012 with a little more willpower than that, I hope. So to play my part in this …

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My Brother’s Keeper: When a Colleague Crosses the Line – Sunday Coffee Contemplations

What responsibility do you as an ethical public relations professional have when a colleague crosses the boundary and engages in unethical behavior? And no, I’m not referring to the child sex abuse situation at Penn State, but another ethical situation that slipped in under the radar this weekend: The case of Mike Winder, the director …

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Why PR Can’t Write – Sunday Coffee Contemplations

There seems to be a universal complaint that young public relations professionals can’t write. At the 2011 Public Relations Society of America International Conference this month, I ended up in several discussions about the lack of good writers and how it’s a problem for the profession. There’s a very good reason for the lack of …

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Why Do Marketers Ruin Everything? Sunday Coffee Contemplations

Why does marketing seem to ruin every new communication tool? President Obama is in hot water today with the Twitterverse for sending repeated tweets urging that followers put pressure on their legislators over the budget impasse. Mashable reports his account lost 36,000+ followers. As more and more people flock to Twitter (yes, pun definitely intended) the …

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PR People Don’t Just Lie, We’re Unethical Propagandists As Well

Public relations is nothing more than propaganda, or so a different discussion posited At first I couldn’t believe this was a serious discussion, and responded with: Oh, here we go again! Discussing the difference between propaganda and PR is like discussing the difference between a doctor and a stethoscope. Propaganda, publicity, media relations, speechwriting, public relations strategy …

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PR People are Unethical, Manipulative Liars

PR people are unethical, manipulative liars – or so a couple of LinkedIn discussion threads I’ve been following the past few weeks would have you believe. The first thread, in the Public Relations Society of America (PRSA National) group, featured a professor who was asked by a student “Do you think PR people are ‘supposed’ …

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