Tag: professional ethics

Apologies and Leaders: It’s Simple, Really

Does saying “I’m sorry” help? As with most things in life, the answer is: it depends. For an apology to work, it needs to be real. It needs to be unequivocal and sincere. You can’t tap dance around the issue with phrases so beloved of corporate offenders such as, “I’m sorry if anyone was offended …

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Journalist, Heal Thyself First

Shut up. I don’t want to hear another word or snarky remark from journalists about the supposed ethical shortcomings of PR professionals. Not after former broadcaster Mike Snyder created fake social media accounts to wage a public war with Nasher Sculpture Center over the Museum Tower on behalf of his client, the Dallas Police and …

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PR People are Unethical, Manipulative Liars

PR people are unethical, manipulative liars – or so a couple of LinkedIn discussion threads I’ve been following the past few weeks would have you believe. The first thread, in the Public Relations Society of America (PRSA National) group, featured a professor who was asked by a student “Do you think PR people are ‘supposed’ …

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