The International Association for Measurement and Evaluation of Communication (AMEC) is joining with PR heavyweights Cision and Vocus to staging Measurement Week in New York September 15th to 19th, with the goal of bridging the gap between understanding the value of PR measurement and actual practice. The event will feature more than 16 speakers who …
Tag: public relations
Aug 06
Journalist, Heal Thyself First
Shut up. I don’t want to hear another word or snarky remark from journalists about the supposed ethical shortcomings of PR professionals. Not after former broadcaster Mike Snyder created fake social media accounts to wage a public war with Nasher Sculpture Center over the Museum Tower on behalf of his client, the Dallas Police and …
Jun 22
PR has a PR Problem…and it’s Journalists, Pt. I
Late last night, as I sat grading final projects from my PR writing students, I had one of the all-news TV stations droning on in the background for the noise to keep me going, I heard it. The “P” word. Actually, he said the “P words – plural. PR Problem. As in, “that company has …
Jun 17
Farewell to Arthur Yann, APR
Last Thursday night, Arthur Yann, Vice President of Public Relations for the Public Relations Society of America, was doing something most of us do every day. He was commuting home from a long day at work when he suffered a massive heart attack and passed away. He was only 48. Just a few months younger …
May 12
Sunday Coffee Contemplations: Advertising’s Struggle for Relevance
At first, I thought this post would be about the dangers of thinking a particular communication tool, social media, is the strategy. But as I reread Scott Elser’s column in Inc., “Is Social Media Advertising or PR,” I realized it’s the desperation of advertising’s search for relevance in an environment that is increasingly becoming adept …
Jan 01
PR New Year’s Resolutions – Sunday Coffee Contemplations
Happy New Year! It’s time for the obligatory New Year’s resolutions, which as one cartoon I spotted briefly last night and now can’t find, explained as a set of guidelines for the first week of January. I’m starting 2012 with a little more willpower than that, I hope. So to play my part in this …
Dec 25
Six PR Skills in Short Supply – Sunday Christmas Coffee Contemplations
The end of the year is customarily a time for reflection on the past and prognostications for the future. This past week, PR maven (such an inadequate and overused word for someone who’s so much more) Gini Dietrich posted a list of six skills that every PR pro needs in this digital world on her …
Nov 13
My Brother’s Keeper: When a Colleague Crosses the Line – Sunday Coffee Contemplations
What responsibility do you as an ethical public relations professional have when a colleague crosses the boundary and engages in unethical behavior? And no, I’m not referring to the child sex abuse situation at Penn State, but another ethical situation that slipped in under the radar this weekend: The case of Mike Winder, the director …
Oct 30
Why PR Can’t Write – Sunday Coffee Contemplations
There seems to be a universal complaint that young public relations professionals can’t write. At the 2011 Public Relations Society of America International Conference this month, I ended up in several discussions about the lack of good writers and how it’s a problem for the profession. There’s a very good reason for the lack of …
Apr 27
PR People are Unethical, Manipulative Liars
PR people are unethical, manipulative liars – or so a couple of LinkedIn discussion threads I’ve been following the past few weeks would have you believe. The first thread, in the Public Relations Society of America (PRSA National) group, featured a professor who was asked by a student “Do you think PR people are ‘supposed’ …
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