Tag: public relations

PR Pros: How to know when you’re overqualified?

OK, you are a public relations professional of a certain age, with a certain level of expertise. You find yourself adrift in the current job market, fruitlessly networking, applying to one posted position after another, with no results in sight. You are, in fact, entering the Overqualified Zone. How do you know when you’re overqualified? Like any …

Continue reading

Share

A Tale of Two Writers: What Happens When Blogging Goes Bad?

I’m sure you’ve heard it all before: You’re starting a new professional business venture, and you’re getting advice that establishing your professional image online is an important step you must take toward helping your business find success. So you create a website, carefully populated with information relevant to your customers/clients. You sign up for Twitter, …

Continue reading

Share

HootSuite Happy Owls Crisis Communications – What if it Were Real?

HootSuite CEO pulled an April Fools prank by sending what was supposed to be an inadvertant email announcing the launch of a new game, Happy Owls, that would represent a move into gaming. The email purported to be directed to investors, the board, and advisors. A follow up email was sent 16 minutes later asking …

Continue reading

Share

Public Relations Vs. Propaganda

Public Relations‘ perpetual problem: It’s Monday morning after a long weekend, I’m trying to chase away the grouchy mood with copious amounts of coffee and the silliness has already started. Waiting in my inbox was a LinkedIn discussion on whether public relations is a form of propaganda or two different concepts. My response follows: Oh, …

Continue reading

Share

What’s Wrong With PR?

I’m skipping today’s planned post in favor of a question: What’s wrong with PR? I opened my inbox this morning to see yet another post from another in an endless line of journalists complaining about PR people sending irrelevant, annoying press releases: Peeve, Burr and Hosanna: Editorial Director Sounds Off On PR’s Most Irritating Habits. I …

Continue reading

Share

(Un)Common Courtesy – Death of the Thank You Note

Anne Buchanan recently wrote a thought-provoking article , Why You Will Never Get Hired at Our PR Firm, that should be required reading for every job hunter out there. Several of the responses should also be required reading – particularly those on the doing the hiring. Anne’s blog post detailed the complete lack of manners …

Continue reading

Share

How Do You Know What Words to Use?

“How do you know what words to use?” An innocent question from a non-writer learning the ropes in public relations occupied much of my mind over the weekend. I jokingly refer to myself as a professional wordsmith, but this question left me at a loss. How to explain what I do instinctively, without thinking? How …

Continue reading

Share

Off With Their Heads! Twitter as a Fireable Offense

By now I’m sure Chrysler’s handling of the f-bomb tweet from their corporate Twitter account is old news. But for those who haven’t heard, their first reaction was violate every rule in the crisis management rulebook. First, they announced that the account had been compromised. (Deny).  Well, except for the annoying little fact that it was indeed …

Continue reading

Share

Hello world! It’s a New PR Blog!

Welcome to APRwriter! Yes, this world just can’t survive without one more blog, and I’ve bravely jumped in to fill the void. I still learning how to use this software, so I can’t promise it will be a smooth ride, but it should be interesting! I am Accredited in Public Relations, hence the “APR” in …

Continue reading

Share