Tag: reputation

Apr 16

Jeff Varner’s Employer Votes Itself Off United’s PR Crisis Island

So, buried under all the other drama of The Week That Was came this little PR nugget that largely passed under the collective radar of many of us who don’t feel the need to wallow in the less admirable aspects of human nature: Jeff Varner, a contestant on CBS’ reality competition show “Survivor,” gets fired …

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Apr 10

United, Just Stop

United Airlines, stop. Just stop. You’re only making the indefensible worse. United Airlines once again takes over the headlines as the world’s most hated/least trusted corporation for the second time in a week. And they did that in spectacular fashion straight out of Hollywood, with company goons dragging the bloodied, hapless victim…er, passenger, down the …

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May 26

Don’t Talk Yourself Out of a PR Career

I recently read a blog post from someone I know who’s hunting for a job. It was posted on Facebook and, I’m assuming, other social media sites as well, which is bad, because in it he makes a strong case against ever being hired in the PR profession. I’ve observed this person, and even made …

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Aug 06

Journalist, Heal Thyself First

Shut up. I don’t want to hear another word or snarky remark from journalists about the supposed ethical shortcomings of PR professionals. Not after former broadcaster Mike Snyder created fake social media accounts to wage a public war with Nasher Sculpture Center over the Museum Tower on behalf of his client, the Dallas Police and …

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Jun 22

PR has a PR Problem…and it’s Journalists, Pt. I

Late last night, as I sat grading final projects from my PR writing students, I had one of the all-news TV stations droning on in the background for the noise to keep me going, I heard it. The “P” word. Actually, he said the “P words – plural. PR Problem. As in, “that company has …

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Feb 12

What We Have Here is a Failure to THINK – Susan G. Komen and Sunday Coffee Contemplations

Could the ongoing Komen PR crisis have been avoided? Yes, simply by taking a step back and THINKING before acting. Komen didn’t take the time to THINK the situation through, to examine their actions from beyond the insiders’ perspective, and so they didn’t anticipate the overpowering backlash against their decision that resulted. Instead of remaining …

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Nov 13

My Brother’s Keeper: When a Colleague Crosses the Line – Sunday Coffee Contemplations

What responsibility do you as an ethical public relations professional have when a colleague crosses the boundary and engages in unethical behavior? And no, I’m not referring to the child sex abuse situation at Penn State, but another ethical situation that slipped in under the radar this weekend: The case of Mike Winder, the director …

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Apr 14

A Tale of Two Writers: What Happens When Blogging Goes Bad?

I’m sure you’ve heard it all before: You’re starting a new professional business venture, and you’re getting advice that establishing your professional image online is an important step you must take toward helping your business find success. So you create a website, carefully populated with information relevant to your customers/clients. You sign up for Twitter, …

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