Tag: social media

Nov 06

Welcome to the First Social Media Campaign

Congratulations, we’ve nearly survived the first social media presidential campaign. Only two more days and we can move from the sturm und drang of this campaign to picking up the pieces and returning to normal life – or can we? I’m afraid that the current climate may very well be the new “normal.” We’ve heard …

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Dec 15

Old Dogs Already Know the New Tricks: Ageism in Hiring

“Buy low and sell high.” That’s how you make money. You buy your stocks or your raw materials at one price, then sell the stocks, your services or your finished product at a higher price that pays your expenses and salaries, and leaves a profit left over. It’s simple, right? So why is it that …

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Dec 10

Sunday Coffee Contemplations: Battling the Blog

Why is it so hard to write a blog post? I have my own personal blog (obviously, you’re reading it), plus my company blog, and to top it off, I teach writing to aspiring PR professionals. Should be a breeze, right? Except that it isn’t. Just look at how long it’s been since my last …

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May 12

Sunday Coffee Contemplations: Advertising’s Struggle for Relevance

At first, I thought this post would be about the dangers of thinking a particular communication tool, social media, is the strategy. But as I reread Scott Elser’s column in Inc., “Is Social Media Advertising or PR,” I realized it’s the desperation of advertising’s search for relevance in an environment that is increasingly becoming adept …

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Feb 12

What We Have Here is a Failure to THINK – Susan G. Komen and Sunday Coffee Contemplations

Could the ongoing Komen PR crisis have been avoided? Yes, simply by taking a step back and THINKING before acting. Komen didn’t take the time to THINK the situation through, to examine their actions from beyond the insiders’ perspective, and so they didn’t anticipate the overpowering backlash against their decision that resulted. Instead of remaining …

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Dec 25

Six PR Skills in Short Supply – Sunday Christmas Coffee Contemplations

The end of the year is customarily a time for reflection on the past and prognostications for the future. This past week, PR maven (such an inadequate and overused word for someone who’s so much more) Gini Dietrich posted a list of six skills that every PR pro needs in this digital world on her …

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Jul 31

Why Do Marketers Ruin Everything? Sunday Coffee Contemplations

Why does marketing seem to ruin every new communication tool? President Obama is in hot water today with the Twitterverse for sending repeated tweets urging that followers put pressure on their legislators over the budget impasse. Mashable reports his account lost 36,000+ followers. As more and more people flock to Twitter (yes, pun definitely intended) the …

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May 15

Conversations Are a Lost Art – Sunday Coffee Contemplations

Sitting in a session led by Sharon Saylor, author of “What Your Body Says {and how to master the message]” , and she has set me thinking. As we move more and more to an online social world, where everyone knows all and tells all online, are we losing our ability to know when to …

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Apr 14

A Tale of Two Writers: What Happens When Blogging Goes Bad?

I’m sure you’ve heard it all before: You’re starting a new professional business venture, and you’re getting advice that establishing your professional image online is an important step you must take toward helping your business find success. So you create a website, carefully populated with information relevant to your customers/clients. You sign up for Twitter, …

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Apr 03

HootSuite Happy Owls Crisis Communications – What if it Were Real?

HootSuite CEO pulled an April Fools prank by sending what was supposed to be an inadvertant email announcing the launch of a new game, Happy Owls, that would represent a move into gaming. The email purported to be directed to investors, the board, and advisors. A follow up email was sent 16 minutes later asking …

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