Tag: twitter

Why Do Marketers Ruin Everything? Sunday Coffee Contemplations

Why does marketing seem to ruin every new communication tool? President Obama is in hot water today with the Twitterverse for sending repeated tweets urging that followers put pressure on their legislators over the budget impasse. Mashable reports his account lost 36,000+ followers. As more and more people flock to Twitter (yes, pun definitely intended) the …

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Writing the 60 Second Pitch

In public relations writing, half the battle is coming up with ideas to the media. Some would say that’s the easy part, others claim it’s the hardest part of their job. Either way, once you have your idea, the work of figuring out how to shape your idea into a story that reporters and editors …

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Off With Their Heads! Twitter as a Fireable Offense

By now I’m sure Chrysler’s handling of the f-bomb tweet from their corporate Twitter account is old news. But for those who haven’t heard, their first reaction was violate every rule in the crisis management rulebook. First, they announced that the account had been compromised. (Deny).  Well, except for the annoying little fact that it was indeed …

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